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Origin of the brand  name

Origin of the brand

Born out of passion and craftsmanship, Blue Crane saw the daylight in 2018. We make shirts with long-lasting quality and contemporary yet timeless designs. We want to create clothes that last and that you’ll wear with love.

Located in the middle of the fields and forests in the south of the Netherlands, Blue Crane finds its inspiration and thanks it’s name for what we find around us. The blue crane, also known as the paradise crane, stands for prosperity and a better world.

Blue Crane strives to minimize our impact on the environment. We make our clothes in our own facility in Northern Macedonia with sustainable fabrics and materials. A large share is already made by using organic cotton or other recycled materials. We want to minimise our environmental footprint as much as possible. We’re taking responsibility and aim to be more and more sustainable with every year to come.